This morning I got an e-mail from a friend who said she heard an Avista Energy on the Street radio spot on her drive to work this morning. She checked out the website, www.AvistaUtilities.com/Street
, as a result. It worked! Pretty cool.
We did radio spots to get the word out to you - our customers - that this interactive tool is available for you to use. If you didn’t know about it, I couldn’t very well expect you to watch a video or ask a question, right? Now you know.
I’ve got a personal stake in this project because I was lucky enough to be the guy interviewing our customers and employees and talking about energy. I was selected to record the radio spots (and write them too), for that reason. I want to see it succeed, but this project is not about me. Our customers and employees are the real stars of Energy on the Street and I think if you have a chance to review the videos, you’ll see that too. Like I say in the radio spots, I met some great people when we hit the streets with a camera to talk energy.
If you’re not a radio listener, here are the audio clips.
15-Second Spot: Energy on the Street, Pressing Questions
30-Second Spot: Energy on the Street, What your Neighbors Are Talking About