Yesterday we released a video for Avista employees
about our use of social media for customers (yes, you). Now, if you’re reading this blog you probably already know all about social media and that’s awesome, but you’re really in the minority. There are many different levels of understanding with social media - from just knowing what the different tools are to actually being comfortable and able to utilize them.
While Avista is very progressive in social media for a utility, that doesn’t mean that everyone understands social media – and that’s OK. What’s a tweet or social network? What does a blogger do? How is this good for Avista customers? All reasonable questions.
The video is titled, “Avista and Social Media.” Sure, the title’s not too catchy, but it briefly explains the most popular social media tools (blogs, Twitter, discussion forums and social networks) and how we’re using them to talk with all of you. I created the video with assistance from Communications Manger Jessie Wuerst and Director of Corporate Communications Linda Jones.
Now remember, the video was created for Avista employees to understand how we’re reaching out to customers online. So, if it seems like it isn’t directed at you, like our other videos, you know why.
If you’ve got questions or comments, drop me a note in the comment section.