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Social Media panel: Connections and conversations are key   


Believe it or not, people using social media actually get together occasionally (yep, in person). Last night was one of those nights for me. I attended the Launchpad INW event, Social Networking Forum in the U!, held in Spokane’s University District at WSU Spokane. I spoke on a discussion panel with Marla Nunberg, Downtown Spokane Partnership; Barb Chamberlain, WSU Spokane; Chris Marr, Washington State Senator and Nick Lawhead, Desautel Hege Communications.

It was great to be able to share information about this blog, our activities on Twitter and discussion forums throughout our service territory. Over the last six months to a year I’ve had the opportunity to talk with hundreds of Avista customers about our company and what we do, but also made connections and had conversations about topics that are non-utility related. A conversation isn’t a one-way street and I’ve learned more about the people and communities we serve using social media then I ever had previously.

The audience was mainly local business professionals who are either using or plan to use social media to talk with their customers or various audiences. My fellow panelists had a wealth of knowledge and best practices about how social media tools are working for them.

I’d love to do a recap of the entire event, but there was so much great info discussed that I’d be writing all day. Here’s one way to get an inside look at the event. Go to and type in “#SpoSM”. This is called a hashtag on twitter. Every person who used Twitter during last night’s event should have included the #SpoSM hashtag on their tweets (messages). You can follow along from the event’s promotion days earlier to recaps that are popping up online this morning from many different people and businesses. I’ll be sending out a link to this blog post on my Dan_at_Avista Twitter account later this morning. You can click on the hashtag in my tweet as well to find the stream of info.

Event photo

Photo of last night’s panel, from left: Marla Nunberg, Barb Chamberlain, Dan Kolbet, Chris Marr and Nick Lawhead. Photo courtesy of Lisa Breitenfeldt, owner of local business Cache Advance.

Posted by  System Account  on  10/21/2009
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